An event web app and mobile app have become prominent solutions for multiple events. Either of them is used by the event planners or organizers to streamline their workflow. Because of their functionality to provide convenience and flexibility to the attendees, they can access all the information at their fingertips. Both of them are capable of facilitating multiple functionalities that can be similar to each other, from interactive features and customizations to event registration and ticketing. These apps are a suitable option to use for different events. But there are some differences between the two that come with some pros and cons. Mobile apps are downloaded, and web apps are accessed via a URL.
In this blog, we will discuss the pros and cons of using mobile apps and web apps for events to understand them better and use them according to the needs and requirements.
Does an Event App Make Sense?
Event apps, regardless of whether it is an event web application or mobile one. Allows event organizers to gather important information about the event, such as schedule, speaker, social media feeds, etc. With features such as networking, interactions, etc. They are developed and adjusted to be optimized according to the screen size. No one wants a website that is designed for a desktop screen to be accessed on their mobile devices since these apps serve different purposes with their abilities.
The exact goal of the event app is not targeted very frequently. What is the use of an app for an event if the content is easier to convey and most of the processes are better left out of mobile content? The force behind the event web app or mobile app in several event planners’ event concepts is often the strategy of “me too” since the competing event also has an app.
The interaction and networking of the attendees among each other and between the exhibitors is one of the best features of the event app. That helps in fostering effective communication to enhance the experience. Moreover, these features are predominantly used in the app’s mobile version. Since the big screens are not available inside the event to be used for the attendees, but they can use mobile web apps to access all the other information.
When Are Native Mobile Apps Worthwhile?
It is not necessary that all the attendees will download the mobile event app via app stores. They may be restricted to space or don’t want more apps on their devices. Only a few of the audience during the event kept it throughout the event, and most of them deleted it right after they had installed the app. So, they need a good reason to download the app voluntarily and should understand what they are capable of.
These apps offer possibilities to access smartphone features that web apps for events can’t offer. It can be one of the many features like push notifications, which can be used to send instant updates to the attendees. This is helpful to keep them informed with important event information.
Native apps can be used without an internet connection to provide access to all the information, and it can not be done via a web app because of its functionality. Mobile apps can be used anywhere as they provide offline accessibility and can give access to information. But it also gives them a disadvantage: as the event starts, attendees can’t be notified if there are any changes in schedule or anything. An internet connection is required to pass the information and updates.
When is the Event Web App Worthwhile?
Event web applications are developed and used over an internet browser. They are created with a URL that gives enhanced flexibility to the audience. This eliminates the need to download the app like a mobile event app.
It is a great advantage for many users as they don’t want a big event app being downloaded to their mobile device. Native apps take up too much space and must be deleted after the event. A web app for a conference or any other event can be created easily. At the same time, the mobile app requires time and effort to be developed and made available to be downloaded for each event separately.
With these, attendees get the benefit of keeping themselves updated about the event. Also, there is no need to develop and test the app before it is authorized for downloading, which can take weeks like mobile apps. Web apps are instantly live and accessible for the attendees.
Every event app has its own pros and cons, as none of them are similar to each other. The event web and mobile apps can have the same functionality, but they are made available differently. One can be downloaded, and the other is directly accessed via a URL and a web browser. They can be used to serve different functions based on the event’s needs and requirements. With customization on both these types of apps, it is much easier to engage the audience and provide them with information at their fingertips.